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We at iPumpPavement.com are primarily a part of the internet blogging industry. We strive to service the fashion forward minds across the world. Our primary service line is in providing knowledge of the fashion culture and in administering our product line which will provide an interface within this lifestyle [available in fall 2011]. Our blog differs from our competitors in that the counsel is solely from the standpoint of our spokesperson, The Business Barbie (Amy Allen). It displays the author’s personal experiences, and has purpose in educating and developing the fashion culture.